Oversees and develops all property promotions and special events to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.

Directs long and short-term planning for all functions of the marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.

Maintains other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas.

Establishes operating department standards, guidelines and objectives.

Hires, motivates, evaluates and directs departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives.

Building and retaining guest relations and mentoring team members to provide superior guest service.

Establish best-in-class social, digital, and web presence that drives consumer awareness and engagement while virally growing the brand and maximizing value.

Strengthen the brand’s image to establish relevance among target consumers.

Pioneers and implements measurable marketing strategies that drive awareness of the brand and incentivizes guests to choose Golden Nugget as their preferred choice for Hotel, Gaming, Dining and Entertainment.

Provide overall strategic marketing direction for the property to include advertising, customer relationship market, direct/on-line/email marketing, social media, digital marketing, promotions and sponsorship.GENERAL ACCOUNTABILITIES (include But Are Not Limited To) The Executive Director is responsible for achieving revenue, income, market share and guest service objectives in accordance with corporate policy and Nevada Gaming Commission Regulations. The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management to include the areas of casino marketing, special events, promotions, rewards club and player development.

Casino marketing director